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What is Neuro Copywriting? And a Story about Apples



Do you want to learn what neuro copywriting is and the superhero power it has in marketing and advertising? It is the art of crafting a psychologically motivational copy for advertising purposes that would appeal to people to boost engagement and compel them to purchase. It is not just presenting the information. It is writing in a way that would trigger certain emotions in people in a creative but also logical way through scientific knowledge.

Many marketers rely on Neuroscience and Neuro-linguistic programming (NLP) to create powerful messages that motivate website visitors to turn into buyers. With neuro copywriting, you can expect a boost in conversion rates and revenue that no other type of copywriting can provide.

If you want to learn more, keep reading this article, which will convey in a simple way some of the magical powers of neuro copywriting.

Let Me Tell You A Story…

Now, let me tell you the story of U, who sold apples and how he implemented one of the most fascinating tools to captivate the customers he sold apples to, by using neuro copywriting.

Once upon a time, a salesman went door to door and sold the tastiest and the most beautiful fresh red and green apples. His name was Eugene, but everyone called him U. He lived in a magical, fascinating world where everything changed all the time. And he had to stay on top of the wave of changes. The streets, the shops and even the houses were never the same, and people would constantly invent something new.

U thought of himself as “anybody,” but he led a peculiar life because he was the sum of experiences that every person, who wanted to have a business, had. He also wanted what everybody else wanted in the world of Virtual Reality, success in doing what he loved. U was enchanted to fall asleep and dream big.

What Made U a Great Salesman?

Besides doing what he loved (selling apples) door to door, U knew the power of words. He knew that words should give a happy feeling. He was a neuroscientist. U saw how words could be used as codes to trigger associations. For instance, he knew that different lines of words would trigger various emotions. That was one of the essences of neuro copywriting. He would pick carefully the words he used just as he picked the apples from his garden. He would use words like “perfect” and “fresh” to give the feeling and taste of his apples to his potential buyers before they even bought them.

Creative, Clear, and To The Point Messages

U used headlines and slogans for every apple basket. He would place a lovely tag on all of his baskets of apples, and he would put them all in order. He knew that Chaos wouldn’t sell his apples. So he created the perfect order and the ultimate user experience so that people know more about his product and remember it.

A healthy snack to satisfy the appetite,

these green apples are tastier with every bite.

Red apples for the sweetest apple juice,

today, are the best thing you will choose.

Pain Points and Solutions

Sometimes we need to be bold, and U knew that. He fully understood that pain points are not necessarily triggers for negative emotions but could act as motivational triggers for finding opportunities and solutions. U recognized the customers’ problems. One of them is that they can’t find freshly picked apples, every day. The other problem was that due to so many other things, they rarely bought apples because they simply forgot. That’s why he started selling them door-to-door. He brought only the fresh ones he picked in the morning.

His recognition and thoughtful approach to his customers’ problems made them feel understood and develop sympathy towards him, which made them listen carefully to his solutions and offers.

Being Truthful

U knew that he couldn't lie. He had to tell the truth to his clients, and being genuine was one of his strong suits. It was easier for him because he loved what he did. Although he enhanced some of his apple qualities with beautiful descriptions and thoughtful tags, he exaggerated his love for the entire process of apple picking, and, in essence, he never lied. That’s what made his clients talk about him. And the word-of-mouth soon paid off, as his clientele grew exponentially. People were happy to recommend them and return to him. Many of them even subscribed to his services and wanted a regular visit from him every week.

Stimulus Based on Memories

U was aware that his clients loved to anticipate, and he knew how to stimulate their memory. Through neuro copywriting, he would trigger his clients’ memories by stimulating them to expect the solution before he even offered it through powerful words like “pie” and “homemade caramel apples.”

He triggered their memory of the taste of homemade goods with apples and he also prepared them for what would come next, so they could anticipate it.

Presenting Something New

People don’t like to do the same thing over and over again, and they want to experience "the new thing." U knew that, so he offered something that his clients couldn’t resist - “His grandmother's secret apple pie recipe.” It was a new thing for them, yet it triggered emotions of their childhood when they used to eat their grandmothers’ apple pies.

Customers are human, and most often, what inspires them to take action (purchase) are emotions, and what could be more emotional than returning to that magical time when your grandmother baked a pie for you?

So U merged the old with the new. He connected emotional memories to the anticipation of something new - something that his clients would like to taste.

Motivation Through Fear - Missing Out

Fear is one of the best motivation factors. The apple salesman used a powerful copywriting technique to infiltrate the fear of missing out. For those clients who said they would like him to come back again and offer them his apples later, he said that his apples are 25% off only in the morning. Not only that, it is precisely in the morning when his apples are freshly picked and are tastiest. He also told them that he wasn’t sure there would be any left in the afternoon. Those who weren’t sure they wanted apples right this second quickly purchased. The fear of missing out bothered them.

Beginning and Ending

U was good at making first impressions and giving all of the information about his amazing apples at the beginning of his story. He would tell everyone that his apples are special and that he grew them organically. He never forgot to mention that they are the tastiest in the county.

The human brain focuses primarily on two things - the beginning and the end of a story, which means that U's clients will likely not remember every detail of the narrative he presents to them, especially the part that’s in the middle of the story.

So the best approach is to give all the important things you want your customers to remember in the beginning and give them a catchy line as an ending - a memorable call to action.

One thing’s for certain - U can’t lie.

With his apples, you’ll make the best pie!

Did you like my story about U?

The story of the apples is as old as the world. We can see that apples sell. We are wired to the story of Adam and Eve. It is one of the most powerful stories about apples. We all know the story about Newton discovering gravity from the fallen apple, which changed the world. And let’s not forget the brand “Apple,” which, to this day, is a multi-billion company and iconic digital representation of the modern world. These are the three apples that changed the world.

And if we add "Snow White," we can safely say that apples shape the reality of narratives. And neuro copywriting is just that. It helps shape the world through words, using coded principles that convey powerful messages.

There Are No Coincidences in Neuro Copywriting

I didn’t choose “apples” in my story by accident, and we didn’t choose the name “U” just like that. Because “U” is "anybody" and "everybody." U is a salesman. And in the modern world, we all want to sell our products and thrive. We want to develop the future of eCommerce and be a part of this fascinating new digital world. The only way to do that is by knowing how to sell offline and online and how to use copywriting effectively - sending powerful messages to the audience. That’s why neuro copywriting is a powerful tool that can boost your sales and make your product and brand memorable.

I will harness the power of neuroscience and Meuro-linguistic programming and implement the vast general knowledge and know-how that I have to create strategies and solutions for your company that will exponentially drive more customers to your business.